Logo Design Concept:
This is one of my brand of chocolate company. The concept is base on “GREEN” to create. Chocolate is come from cocoa tree. So the design element has covered cocoa seed (brown), cocoa tree (brown), cocoa bean (orange) and cocoa leaf (green). The word “chocolatier” using brown color to express, and the word “GREEN” using green color to express.
After the logo has been created, then apply to the items of stationary such as envelope, letterhead, namecard and compliment slip. Packaging, gift set, promotional items such as poster, brochure, postcard, direct mail, t-shirt and greeting card. Decoration of chocolate shop for valentine premium.
Packaging Design Concept:
Packaging design is made from ECO paper material. The graphic is using forest style to design, because inside the packaging has 10 endanger animal chocolate sticks. Why using endanger animal characters? Because from WWF website, besides they protect environment, they also protect endanger animals. Both are belong ECO. The stick is use for stab the chocolate. Then put it into hot water, and stir it to become a hot chocolate milk. This is a green way for chocolate.
Inside the packaging has a sticks container and instruction of using chocolate stick booklet.
Gift set design:
Gift set has totally 10 boxes. Each box has their different animal character. Totally nine piece of green chocolates in each box.
Promotional set items design:
Poster: It promotes valentine premium. It is buy a set of chocolate, then get a pair of T-shirt free.
Brochure: It introduces each endanger animal’s characteristic, and their population.
Direct mail: It is a game of building card, each card has their different animal chararcter. And also can play a game of guessing what animals are they.
Postcard: There are totally 10 postcards. Each postcard has their different animal chararcter.
Greeting card: It is for greeting people to have their wonderful day.
T-shirt: There are totally 11 T-shirts. Each T-shirt has their different animal chararcter.
